The world of coffee

It is difficult for a consumer, by tasting a coffee, to imagine how long and fascinating the journey of the bean has been before reaching the cup to brighten their days.

The journey of coffee begins in tropical countries tropics where the “green gold” finds the ideal climatic characteristics for its production.

The coffee tree can grow up to 12 metres; however, in order to facilitate the harvesting and maintenance, plants are generally pruned to a height of 2-3 metres. The average lifespan of the tree is between 30 and 50 years, although the production cycle ends on average at around twenty years; flowering occurs 1-2 times a year and is connected to the rainy season. The fruits ripen 7-9 months after flowering.

The most widely cultivated species are known as Arabica and Robusta.


Fruits should be harvested immediately when they reach full maturity. There are three harvesting methods: Picking, an expensive harvesting by hand technique, which is done on numerous occasions to collect only the ripe drupes; the mechanical method, with the use of machines that vibrate and shake the tree causing the fruits to fall to ground where they are harvested; and stripping, which consists in the manual harvesting of drupes (ripe and unripe) in one step… Read more.